IPhone - Ride the hype wave

App and browser app development in the mobile space has gotten a bit foggy lately with the over whelming PR hype thats been going on with the new IPhone.
From an agency perspective clients are mainly to blame because they want a presence on the IPhone without really taking a look at what their consumers are using.
Don't get me wrong, i know the IPhone is blowing up but let's take a pragmatic approach in developing apps for handsets that fall into your demographic range. Exam who your users are and how relevant your application will be on different devices.

Some quick stats from admob, a mobile ad serving company.
Stats based on 1,430,976,098 requests by smartphones' OS.
Windows Mobile 33%
RIM (BlackBerry) 31%
Palm 18%
IPhone 9%
HipTop 6%
Symbian 3%

Do the math and match up the browser that work with those OS's and you can get an approximation of browser penetration.
As an agency it is our job to make sure we do what is best for our clients.







Stewart Severino
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sseverino@gmail.com