Interactive Agencies Don't Get Twitter

It's funny that the 'experts' in our industry talk a big game when it comes to Social Media but so few actually live it for themselves. If you are a client, take a look at the roster in your digital agency. Google their names or simply look them up on Twitter or FriendFeed, or any other social platform. I bet over 95% of your results come up with very little to no usage in those accounts. Yes, we are all busy but if you are not intimately involved with these platforms you cannot truly appreciate their value nor gain the trust of your client.

Stewart Severino
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