As children entertain themselves on their parents' phones and tablets (and eventually their own), they quickly begin to realize game and content limitations when switching between devices.
As intuitively as picking ones nose, children are tuned into the effect platform owners have on their entertainment. They, just like us adults, are let down when they cannot access the same content across different devices.
"Daddy has this game on his phone. Why doesn't mommy"?
Explaining (and getting them to understand) this to a 4 year old is as difficult as trying to answer the question of who made God (when they ask).
So, what can marketers learn from a 4 year old when it comes to content and its place in marketing as well as its dissemination?
EMPATHY - part of our value as marketers is in identifying the appropriate customer experience for our clients. Using research both qualitative and quantitative, developing true persona's (not just user profiles) and even changing our company's culture to better execute on these strategies and tactics is needed when providing true customer support and acquisition.
We can learn a lot from our children. Sit and observe them for a moment on how they interact in our content driven world.
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