If you are a small business you spend less than $400,000 a year on marketing/advertising services, you should not be trying to use a large, full-service advertising agency. Those agencies cannot afford to service you properly. What does this mean for your business?
Your ad dollars will not all go to advertising. Much of it will be consumed by the agencies overhead like account managers and project managers billing time. On the other side of the coin, effective marketing is not something that should be left to amateurs like newbie marketers. Too much is at stake.
This is the dilemma facing most Small Business people today. They, more than the big companies, need the extra professionalism and advice available from the major ad agencies. However, what the Small Business operator's money often buys is simply the "prestige" of a big name. Small fish get eaten alive in the big agency pond.
If you want someone to write marketing plans, submit numerous ad layouts, develop strategy, conduct market research, and take you out to lunch as well, any agency will be only too happy to oblige.
There is a solution. The trick lies in assessing the services your business really needs. Identify what your goals and objectives are, and the pain points you are having. Whether its under-serving your consumers or not reaching the right audience, you can focus on marketing solutions that are a good fit for your business without spending a lot of money and using up much of your time in meetings.
If you have the time and are willing to do some research, you can find consultants that specialize in different marketing tactics.
What can make finding the right fit a bit daunting is the fact that there are many different marketing services out there that can help you, but they all seem to be fragmented. Only specializing in one marketing tactic.
For example, you see tons of Paid search companies as well as email marketing companies, and now social media companies. I know it feels like a bit much to be managing multiple relationships and trying to run a business while keeping costs low. You probably even thought about hiring a marketing wiz kid but now you have to incur the overhead of an additional employee and possible health benefits, along with an above average salary for descent talent. Also, keep in mind he cannot do it all himself. Your new employee will have to hire a vendor or two or three to implement your much needed marketing services.
Your true solution comes in the form of a company whose founders have come from the agency world, worked with big brands and have figured out how to give your business the proprietary knowledge and effective solutions, held by large agencies, at a fraction of what it would cost you to hire an agency or even an employee for that matter.
By focusing in on what your business needs are, Publik Monarch provides affordable solutions as well as added value such as reduced operating expenses, increased bottom-line, increased loyalty and retention and customer satisfaction.
Stewart Severino
http://www.publikmonarch.com
1707 Post Oak Blvd
suite #103, Houston, TX 77056
(713) 594-9643
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