If the current trends in the marketplace is any indication, small business owners will plan a number of budget cuts to traditional media formats going into 2011.
At the moment half of small businesses, 56.6% of those with fewer than 11 staff members and 48.2% of those with between 11 and 100 staff members, will not use online banner advertising in 2010. The VerticalResponse marketing report also indicates that small business owners are relying less on media formats such as TV and radio. Nearly 80% of survey respondents say they do not plan to use TV next year and 72.7% do not plan to use radio advertising.
As small business operators take actions similar to those employed by larger firms, the shift from traditional to newer forms of marketing will result in some cost savings for small marketers. For example, social media and email campaigns can cost significantly less than TV and radio. However, paid, integrated search engine marketing can be expensive, especially if the campaigns are not carefully targeted. Marketers who efficiently deploy and manage search engine campaigns stand to gain market share and improve profitability in 2010.
Publik Monarch
http://www.publikmonarch.com
1707 Post Oak Blvd
suite #103, Houston, TX 77056
(713) 594-9643
Posts
No comments:
Post a Comment