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Wednesday, September 11, 2013

My 4 Year Old Understands The Content Ecosystem Better Than Most Marketers

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As children entertain themselves on their parents' phones and tablets (and eventually their own), they quickly begin to realize game an...
Friday, December 14, 2012

Social Media Bubble Burst, Already?

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Where has the promise of Social Media taken us so far? Over indulgence? Ruined relationships? Negative company review...
2 comments:
Sunday, December 5, 2010

THE CONSUMMATE LAW FIRM MARKETING PLAN DOESN’T WORK

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Law firm marketing isn’t that much different than marketing any other kind of service business. Professional marketers who work in various i...
3 comments:
Wednesday, November 3, 2010

Online Lead Generation Fails Dealerships And Car Buyers

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Online lead generation was supposed to dramatically change the way car shoppers buy and lease cars and also provide dealerships with better ...
2 comments:
Monday, October 18, 2010

Consumers Confused By TV Commercials

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It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV...
1 comment:
Tuesday, September 14, 2010

CRM FOR SMALL BUSINESSES

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With so many Customer Relationship Management (CRM) solutions out there, choosing which one that best fits your company can be a daunting ta...

SURVIVING THE BIG AD AGENCY PRICE TAG

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If you are a small business you spend less than $400,000 a year on marketing/advertising services, you should not be trying to use a large, ...