Thursday, July 26, 2007

Mobile Marketing for Businesses

First consider the mobile phone. It is by far the biggest factor when considering mobile marketing. The mobile phone is personal, you take it wherever you go and you can't picture being without it. Remember, since this decive is so personal you MUST always request and gain the permission to communicate with a customer. If you dont you end up invading their personal space.
We can break mobile marketing down easily leaving out ringtones and downloadable wallpaper.
1)Mobile Customer Service
I'm sure you have seen these services around; Bank alerts, News and weather updates, Flight or Hotel alerts, etc...

All of the above serve 3 common threads.
1) You must have permission to communicate to your customer. They must give their consent.
2) You must give them the opportunity to Opt Out.
3) You are giving your customer more CHOICE. You are providing them with an aditional way of doing something. They get to choose one that is most convenient for them.



To learn more:
About Author
Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. Check Stewart Severino out at
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