Would an open standard really accelerate adoption of mobile media by giving users more innovative content and apps?
I guess it comes down to what the consumer wants.
I mean, everday consumers want to do more and more with their mobile devices.
That to me is the true definition of 'open standard'.
Question is, how can we as marketers and consumers get into this medium and do the things we want to do?
From a programmers perspective, how can one create the apps that can allow the consumer to do all the things they want to do?
To accomplish such a feet we have to have a platform that will allow for the max amount of innovation.
Carriers have to realize they are in a whole other business. In the begining it was a communication business and now it is about engagement, interaction...a fully comprehensive media biz.
Realize that this is a personal device! This industry is going to be driven by the advertisers who create useful and innovative stuff.
I think this is one of the last mediums to be explored. Being that your mobile device is personal, companies have to be good at building audiences. No doubt about it.
And remember, TEST TEST TEST!
Stewart Severino
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sseverino@gmail.com
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