CRM FOR SMALL BUSINESSES

With so many Customer Relationship Management (CRM) solutions out there, choosing which one that best fits your company can be a daunting task.

So where does one begin? Begin by asking yourself these questions:

• Do I really need a CRM tool?
• What type of CRM solution best fits my business needs?
• What are the best solutions available?
• How do I evaluate CRM solutions?
• Is this CRM solution affordable and how quickly can I see a return on investment?

If you need some further convincing, do some research on industry benchmarks and how CRM solutions contribute to your company goals.

Here are some examples of recent benchmark studies (retail):

• Revenue increase of up to 41% per sales cycle
• Decreased sales cycle of over 24%
• Lead conversion rates of 300%
• Customer retention rates of 27%
• Decreased sales and marketing costs of 23%
• Improved profit margins of 2%

CRM is no longer an option for most businesses. It is becoming a necessity. Managing your consumer profiles, and their purchase habits are just a small part of the picture. Knowing how to translate that data into actionable business decisions is the key to using CRM solutions effectively.

Think about how you can:

• Maintain dialog with your consumer
• Reward them for their loyalty
• Cross sell and up sell them
• Keep them informed of the latest news and events

There are many ways to add value to your consumers lives and increase your bottom-line at the same time. Get started accessing your business needs.

Stewart Severino

http://www.publikmonarch.com

1707 Post Oak Blvd
suite #103, Houston, TX 77056
(713) 594-9643