Social Media Bubble Burst, Already?

Where has the promise of Social Media taken us so far?

Over indulgence?
Ruined relationships?
Negative company reviews?
Over inflated company reviews?

The list goes on but what real impact has social media made on users and consumers the like?
Have companies used the true potential social media can promise?

Let's first look at what social media represents in the digital world. REAL LIFE.
I don't think there is much argument there.
Let's forget the term "social media" for a moment and focus on "social".
Being social is much bigger then some status updates or sharing news articles.
Social or Sociality connects all life; the relationship of life to life itself. It's here, in the simplicity of that relationship: a life, connected more strongly, wholly, fully, unbreakably, with living fully; and living fully, joined ever closer, truer, tighter to the brief span of a life.

The great promise of the social is to reconnect life with living, and so reconnect institutions with individuals. And the great danger of the social is to disconnect life from living.

I and many others (I'm sure) believe that every kind of institution — business or otherwise — today carries not just a social responsibility, but an existential responsibility. A responsibility not just to society — but to life itself; and further, to the art of living. An obligation to elevate what's worthy, good, and true in every life; a duty not just to "serve" people as "consumers", but to better people as humans; a calling not merely to "deliver" — but to matter.

Today, brands focus on outcomes, not just outputs. that the job of managers isn't just to "deliver product" — but to impact lives, create value. That if you "buy" stuff, and it fails to make you meaningfully better off — someone, somewhere hasn't done their job. That the real work of a institution is to help you arc past what you thought were the immovable limits of your human potential — and then do it over and over and over again.

How will this shape the way your company plans and executes social media? Will it be more customer service focused? Will it help shape the way your product/service is created and delivered?