Search Engine Optimization- Tip 5-Title tag

Write a compelling title tag-


I left this as a separate step from meta tags because this is the most important part of your optimization program. Again, it can be done at the same time as the previous two steps, but it’s importance can not be over-emphasized.


This is because the title tag is the tag which is displayed in the SERP (Search Engine Results Page). It is the link that people click on, and also the tag which is generally read by the visitor before they decide to visit.

Therefore, if your title tag isn’t compelling, it doesn’t matter how well optimized your page is, it may not get that click.
For this step, you need to look at your competition to determine what they are doing. Perform a search to see what is compelling about their listing?

Is there one that stands out?



If so what are they doing?


For example, if on every other site the keyword is the first phrase on the title, then consider moving your keyword in to the second or third phrase.
This is because, as you will notice, engines like Google bold the search term in the title and snippets or description. One way to make your title stand out is to have the term in a different position than the competition. That way the bolding stands out like this:

key phrase in title tag
key phrase in title tag
title tag with key phrase
key phrase in title tag

Notice how the third one stands out from the rest?
I can not emphasize enough how important that title tag is. As I said, it is the “hook” to get visitors to your site. If the title is ineffective, then it won’t get clicked which means you don’t get the opportunity to woo that client.
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To learn more: About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Search Engine Optimization- Tip 1

Identify the type of Persona-


Define your target audience.

It is vital that you identify your audience. You do not want to cater to the WHOLE. You want to center your content around a specific audience and fulfill their needs.

If you don’t write to the crowd you aren’t going to get too much business.

The best thing is to write down who you think the target is. Be as detailed as possible. For example, your target may be a 30-45 year old male, in executive management, who drives a Merceds. He makes $175,000 per year and has a Masters degree in finance. This is the type of detail you need. You should be able to picture this person in your mind. Not just the abstract idea of hm, but a physical look as well. The better you can picture them in your mind the more successful you will be.
Once you know who you target is the next step is choosing keywords.
...go to tip 2

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/