You must know who your target audience is. Identify them. Make a list of the different personas that your business services. When you have identified each persona you can write content speficif to each one. Providing help to each persona.
Don't write about your products and services! Keep it interesting for your potential customer.
Think about what questions or problems they may need help with. That's how you write your content. Just be helpful. Don't write any jargon, keep it simple.
Help your customer become savvy to your industry. In the end they will see you as the expert in your field.
Then they will come to you for advice.
To learn more: About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/
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