Mobile Marketing

What does 'open platforms' mean for us marketers?

Would an open standard really accelerate adoption of mobile media by giving users more innovative content and apps?

I guess it comes down to what the consumer wants.
I mean, everday consumers want to do more and more with their mobile devices.
That to me is the true definition of 'open standard'.

Question is, how can we as marketers and consumers get into this medium and do the things we want to do?
From a programmers perspective, how can one create the apps that can allow the consumer to do all the things they want to do?
To accomplish such a feet we have to have a platform that will allow for the max amount of innovation.
Carriers have to realize they are in a whole other business. In the begining it was a communication business and now it is about engagement, interaction...a fully comprehensive media biz.
Realize that this is a personal device! This industry is going to be driven by the advertisers who create useful and innovative stuff.

I think this is one of the last mediums to be explored. Being that your mobile device is personal, companies have to be good at building audiences. No doubt about it.
And remember, TEST TEST TEST!

Stewart Severino
Tweet me

sseverino@gmail.com

Recency and Frequency Metrics

Have you marketers/web analytics people considered the implications of Firefox users?
If you are a Firefox user you may use a number of the many extensions available to stretch, modify, personalize, and customize the browser's capabilities.
If Google Browser Sync is one of those extensions consider teh implications on web analytics and ad tracking.

According to Google, Browser Sync "continuously synchronizes your browser settings -- including bookmarks, history, persistent cookies, and saved passwords -- across your computers. It also allows you to restore open tabs and windows across different machines and browser sessions."
In other words, no matter how many work, home, or other computers you regularly or sporadically use, if you use Firefox, have this extension installed, and are logged in, you can theoretically be counted as one single user!!
That would inform recency and frequency metrics.

By synching your cookies, log files could, however, easily parse out more accurate unique user data from visitors using the tool.

Hope that helps!



Stewart Severino