Recency and Frequency Metrics

Have you marketers/web analytics people considered the implications of Firefox users?
If you are a Firefox user you may use a number of the many extensions available to stretch, modify, personalize, and customize the browser's capabilities.
If Google Browser Sync is one of those extensions consider teh implications on web analytics and ad tracking.

According to Google, Browser Sync "continuously synchronizes your browser settings -- including bookmarks, history, persistent cookies, and saved passwords -- across your computers. It also allows you to restore open tabs and windows across different machines and browser sessions."
In other words, no matter how many work, home, or other computers you regularly or sporadically use, if you use Firefox, have this extension installed, and are logged in, you can theoretically be counted as one single user!!
That would inform recency and frequency metrics.

By synching your cookies, log files could, however, easily parse out more accurate unique user data from visitors using the tool.

Hope that helps!



Stewart Severino

Search Engine Optimization -Tip 4- Optimize Pages

Optimize your Pages -

This can be done in conjunction with the writing. In fact it should be done at then to save time. I made this a separate step so that I could outline the finer points of optimization.

Provided that you are following the guidelines found in tip 3, your pages should already have good keyword density, now is the time to improve that optimization by adding optimized meta tags.
First is to write the meta description tag. While many engines will index thousands of characters in your description, I recommend no more than a couple hundred characters. That is about how long this paragraph is.
The meta description should be a readable sentence or two with the same keywords that you wrote the page for. In other words, the same phrases should appear in the meta description as the body. They should also appear as near to the front of the tag as possible however don’t sacrifice readability for this.


If the tag doesn’t make sense with them at the front, then reorganize until they do make sense. Be sure to use proper punctuation as well.
Also preferred but not mandatory is a meta keywords tag. While none of the major engines use this tag, other smaller ones, and some specialty engines do use the meta keywords tag. If your target uses one of these engines then it makes sense to have that tag in place.
Also, with the keywords tag there is a lot of debate over using commas or not. Personally I do not use commas. I just combine the phrases and remove duplicate words. For example, if the page is about real estate, water front property and property tax,then the keywords tag could be: “real estate water front property property tax.”
... go to tip 5



To learn more: About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/