Recency and Frequency Metrics

Have you marketers/web analytics people considered the implications of Firefox users?
If you are a Firefox user you may use a number of the many extensions available to stretch, modify, personalize, and customize the browser's capabilities.
If Google Browser Sync is one of those extensions consider teh implications on web analytics and ad tracking.

According to Google, Browser Sync "continuously synchronizes your browser settings -- including bookmarks, history, persistent cookies, and saved passwords -- across your computers. It also allows you to restore open tabs and windows across different machines and browser sessions."
In other words, no matter how many work, home, or other computers you regularly or sporadically use, if you use Firefox, have this extension installed, and are logged in, you can theoretically be counted as one single user!!
That would inform recency and frequency metrics.

By synching your cookies, log files could, however, easily parse out more accurate unique user data from visitors using the tool.

Hope that helps!



Stewart Severino

Real Estate Marketing-Generate Leads-Be Trust Worthy

...Continued from Blog-Lead Generation

People don't trust strangers. We talked about that already. So if you cold call people as a stranger, you already face an uphill climb in terms of real estate lead generation. The key, then, is to inspire trust among your target audience. This will help you overcome the natural skepticism people have and make them more likely to contact you.
How do you generate trust? Testimonials help, especially when you use the former client's full name, photo, and neighborhood. A long track record helps too, as do professional certifications and sales awards (just be sure to tie these back to the success and satisfaction of your former clients).
You can also generate trust by sharing your expertise with people. Real estate blogging is a great example of this. If you publish a real estate blog over a long period of time, and people find that blog online (through search engines or otherwise), they will feel as if they already know you a little. If you publish quality content, people will realize that (A) you know your market, (B) you are active in that market, and (C) you obviously like to help people. Suddenly, you're not such a stranger ... you're a perfect candidate to be their real estate agent.

Blog about things people want to know about; examples, Community, Schools, Taxes, Development in the community, Recreation, Retail Stores, Best place to get coffee, Best place to eat dinner....starting to get it?! Let your readers know that you are the expert in this field.

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Real Estate Marketing- Lead Generation- Be Visible

This is continued from my previous blog-Lead Generation

Obviously, people cannot contact you if they don't know you exist. This is where your business visibility comes into play. Online visibility is a big part of this, which is why search engine optimization is such a hot topic among real estate agents. The more visible you are online, the more likely people will be to find you.


You can also increase your business visibility by publishing articles in your local newspaper, publishing blogs, articles and press releases online, being active in your community, conducting free seminars, and other aspects of PR. Visibility and awareness are the first steps to generating real estate leads.

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/