People don't trust strangers. We talked about that already. So if you cold call people as a stranger, you already face an uphill climb in terms of real estate lead generation. The key, then, is to inspire trust among your target audience. This will help you overcome the natural skepticism people have and make them more likely to contact you.
How do you generate trust? Testimonials help, especially when you use the former client's full name, photo, and neighborhood. A long track record helps too, as do professional certifications and sales awards (just be sure to tie these back to the success and satisfaction of your former clients).
You can also generate trust by sharing your expertise with people. Real estate blogging is a great example of this. If you publish a real estate blog over a long period of time, and people find that blog online (through search engines or otherwise), they will feel as if they already know you a little. If you publish quality content, people will realize that (A) you know your market, (B) you are active in that market, and (C) you obviously like to help people. Suddenly, you're not such a stranger ... you're a perfect candidate to be their real estate agent.
Blog about things people want to know about; examples, Community, Schools, Taxes, Development in the community, Recreation, Retail Stores, Best place to get coffee, Best place to eat dinner....starting to get it?! Let your readers know that you are the expert in this field.
To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/
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