Real Estate Marketing-Generate Leads-Be Trust Worthy

...Continued from Blog-Lead Generation

People don't trust strangers. We talked about that already. So if you cold call people as a stranger, you already face an uphill climb in terms of real estate lead generation. The key, then, is to inspire trust among your target audience. This will help you overcome the natural skepticism people have and make them more likely to contact you.
How do you generate trust? Testimonials help, especially when you use the former client's full name, photo, and neighborhood. A long track record helps too, as do professional certifications and sales awards (just be sure to tie these back to the success and satisfaction of your former clients).
You can also generate trust by sharing your expertise with people. Real estate blogging is a great example of this. If you publish a real estate blog over a long period of time, and people find that blog online (through search engines or otherwise), they will feel as if they already know you a little. If you publish quality content, people will realize that (A) you know your market, (B) you are active in that market, and (C) you obviously like to help people. Suddenly, you're not such a stranger ... you're a perfect candidate to be their real estate agent.

Blog about things people want to know about; examples, Community, Schools, Taxes, Development in the community, Recreation, Retail Stores, Best place to get coffee, Best place to eat dinner....starting to get it?! Let your readers know that you are the expert in this field.

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Real Estate Marketing- Leads-Be Valuable

...Continued from Blog-Lead Generation
The agents who are most successful with real estate lead generation are those who understand the concept of "perceived value." When a person perceives something as being valuable, they naturally want that thing. In real estate terms, this perceived value comes from many elements:
A real estate agent with unique knowledge of a certain niche ... or one who offers access to the best listings ... or one who has a proven (and illustrated) track record of client success ... or one who streamlines the process by networking with mortgage folks ...


These are all ways a real estate agent can increase his or her perceived value, which is the value your audience perceives you to have.
You can also create an item with a high perceived value, and you can in turn use this perception of value to generate leads. Let's examine the concept of "free reports" as an example. Many agents use this approach to real estate lead generation, but they botch the strategy because the report in question does not have a high enough perceived value.

A report entitled "Top Ten Home-Buying Tips" does not have a strong perceived value and therefore will not generate many leads. Why? Because it is generic, it does not identify closely enough with the target audience, and it's information that you can find anywhere. It is not exclusive "must read" information. It will not motivate the average reader.


So how do you increase the value of such a report? Easy. You make it a "must read" document. Instead of basic home buying tips, why not boost the value and put people under pressure to read the piece? Why not promote something like this: "Which Happytown Schools Are the Best? Exclusive Report Tells All."


This kind of document would have a much better chance of motivating people and generating leads. It would be easy to tie into real estate, too, so most of your leads would be qualified ones. But this is just something I came up with off the top of my head. You could create an even better "hot button" report with a little imagination and knowledge about your community.

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Real Estate Marketing- Lead Generation- Be Visible

This is continued from my previous blog-Lead Generation

Obviously, people cannot contact you if they don't know you exist. This is where your business visibility comes into play. Online visibility is a big part of this, which is why search engine optimization is such a hot topic among real estate agents. The more visible you are online, the more likely people will be to find you.


You can also increase your business visibility by publishing articles in your local newspaper, publishing blogs, articles and press releases online, being active in your community, conducting free seminars, and other aspects of PR. Visibility and awareness are the first steps to generating real estate leads.

To learn more:
About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Real Estate Marketing - Focus on a niche

I have seen many real estate sites that try to cater to the whole, when focusing on a particular segment would provide the realtor with a much more focused audience.


You want to attract prospects that are actually interested in a particular area.

This makes it easy for you to market to them by providing them with a level of detail

that is not provided by other realtor sites.



Building your site for your customer is the first step.

So be sure to identify the persona you are going after. Make a list of personas that would be interested in lets say a lake community.

From there you can build content on your site or blog that answers their every question and concern.

Come up with topics that they wouldnt think of searching for.

For example; write about what is being built in the area (new stores or schools), talk about how that may affect the taxes. You get the idea.



When you begin pumping out lots of valuable content (blogs), the reader or in this case the perspectice client will see you as the expert in your field and will want to contact you for more information.

Speaking of contact; make sure at the end of your blog you provide some info about the author (that's you). Provide some contact information.

Give them a reason to contact you! Every blog should have a 'call to action'. Simply stated, give them a reason to call or email you.



This blog for expample can become a 100 page series of tips and maybe I will keep posting more tips. There are so many scenarios I am sure I will leave something out.

Just check in with my blog series for more updates.



Or...Feel free to contact me for more info on Real Estate Marketing

To learn more: About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/

Real Estate Marketing - Generate real estate leads

So, aside from your busy day of Open houses and doing paper work you are thinking to yourself, "how am I going to make and serious money? How can I generate leads?"


Back in the "old days," purchasing real estate leads was a popular strategy. And while a lot of agents still use this approach to real estate lead generation, it is by far NOT the most effective way to go about it.

Think about it. When you buy real estate leads, you are basically buying the names and phone numbers of people who you don't know you, haven't asked to be contacted by you(no permission), and could very well have an agent by the time you contact them.
In other words, you will be cold-calling strangers. This is not the best way to approach real estate lead generation. This is no way to focus on a niche market, which by the way is what you shoud be doing. But that's another blog (click on the niche market link above to find out more).

Being visible, valuable and trustworthy will make your real estate lead generation efforts pay off in the long run. Is all this effort worthwhile? Well, let me ask you this. What would it be worth if you never had to call or email a stranger again? That's a goal worth striving for, isn't it? That's the kind of thing that can happen when you change the way you think about lead generation.


To learn more:

About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/