Search Engine Optimization- Tip 1

Identify the type of Persona-


Define your target audience.

It is vital that you identify your audience. You do not want to cater to the WHOLE. You want to center your content around a specific audience and fulfill their needs.

If you don’t write to the crowd you aren’t going to get too much business.

The best thing is to write down who you think the target is. Be as detailed as possible. For example, your target may be a 30-45 year old male, in executive management, who drives a Merceds. He makes $175,000 per year and has a Masters degree in finance. This is the type of detail you need. You should be able to picture this person in your mind. Not just the abstract idea of hm, but a physical look as well. The better you can picture them in your mind the more successful you will be.
Once you know who you target is the next step is choosing keywords.
...go to tip 2

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About Author Stewart Severino, a marketing consultant who specializes in helping business owners and company's with marketing and advertising utilizing different customer touch points. Stewart is the author of the educational blog covering the topics in online, mobile and direct marketing. To learn more about this topic please visit, http://www.maddockmedia.com/